Latest Episodes
216: Marketing Minute- The Story of How Halitosis Became a Medical Condition With a “Cure”
On this marketing minute, I share a story of how halitosis became a medical condition with a “cure”. The story is a great marketing lesson for any business that...
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215: On a Journey to Disrupt Composites Manufacturing – Interview with Tyler Alvarado
On this episode, I share an interview I did with Tyler Alvarado. Tyler is the CEO of Continuous Composites, a company that’s on a journey to transform manufacturing. Continuous Composites...
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214: Discussing the Composites 2024 Fly-In with Dan Neumann of the ACMA
On this episode, Dan Neumann joins me again to discuss the 2024 Composites Fly-In taking place in Washington DC Feb. 26-28th. Dan is the Vice President of Government Relations for...
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213: Discussing CCT Training and Workforce Development with the ACMA’s Kyler Jordan and Peter Hedger
On this episode, Kyle Jordan and Peter Hedger of the ACMA join me for a discussion on workforce development. Kyle is the director of certifications with the ACMA and...
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212: Marketing Minute- Four Levels to Talking About Your Products
On this marketing minute episode, we’ll discuss be discussing features, advantages, benefits, and ultimate benefits. Understanding and using all four of these can amp up your marketing and advertising...
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211: The 85 Percent Rule and How to Create Opportunities for Breakthrough Innovation
On this first episode of 2024, we’ll be discussing the topic of the 85 Percent Rule. If you’ve never heard of the 85% rule, it runs counterintuitive to what...
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