Mafia Offers

164: How to Create “Mafia Offers”: Interview with Dr. Lisa Lang – Part 2

This is part 2 of my interview with Dr. Lisa Lang. She is one of the foremost Theory of Constraints experts in the world and has been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek.  On this follow-up interview, we’ll be discussing the psychology behind the Mafia Offer. 

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163: How to Create “Mafia Offers” Your Prospects and Customers Can’t Refuse – Part 1

On this episode, I welcome Dr. Lisa Lang to the show. She is one of the foremost Theory of Constraints experts in the world. She’s been named the “Manufacturing Trendsetter” by USA Today and “Manufacturing Champion” by Newsweek.  She is the president of The Science of Business, specializing in increasing profits for manufacturers by applying the…

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