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219: Climbing the Giant’s Ladder to Marketing Success – Interview with Best Selling Author Elizabeth Chabe

March 25, 2024 Jonathan 0:30:06

On this podcast episode, I feature an interview with Elizabeth Chabe author of a new bestselling book called The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for entrepreneurs and technology professionals seeking effective marketing strategies to launch their innovations commercially. This new book addresses the gap between innovation and commercial…

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218: Discussing KBIS 2024 with Chris Hurdleston

March 11, 2024 Jonathan 0:23:51

On this episode, Chris Hurdleston of ACS International and Dorfner joins me to discuss his perspective from the KBIS 2024 show in Las Vegas last week. The Kitchen & Bath Industry Show (KBIS) is North America’s largest trade show dedicated to all kitchen and bath design aspects. This is one of the sparkly sink bowls from Maestro Bath that…

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214: Discussing the Composites 2024 Fly-In with Dan Neumann of the ACMA

February 10, 2024 Jonathan 0:22:49

On this episode, Dan Neumann joins me again to discuss the 2024 Composites Fly-In taking place in Washington DC Feb. 26-28th. Dan is the Vice President of Government Relations for the ACMA. The Composites 2024 Fly-In will provide a unique setting to meet with Members of Congress and agency leadership to educate them on the valuable…

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213: Discussing CCT Training and Workforce Development with the ACMA’s Kyler Jordan and Peter Hedger

January 25, 2024 Jonathan 0:41:30

On this episode, Kyle Jordan and Peter Hedger of the ACMA join me for a discussion on workforce development. Kyle is the director of certifications with the ACMA and Peter is Vice President of Strategic Partnerships and Membership. We’ll be talking about a recent workforce development research survey that the ACMA completed and some of…

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207: Rules of Persuasion: How the Greatest Communicators Convince, Inspire, Lead, and Sometimes Deceive

November 28, 2023 Jonathan 0:27:15

On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive. His new book not only explains exactly how persuasion works in all forms of human…

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204: Discussing the Latest News From AKPA Chemicals with Ryan Oner

October 26, 2023 Jonathan 0:12:44

This week Ryan Oner of AKPA Chemicals joins me to share some of the latest news from their company. AKPA Chemicals specializes in the production of organic peroxides & initiators. They will be featuring at CAMX in Atlanta next week at booth T44. You can visit their website at https://akpachemicalus.com.

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201: Interested in Attending CAMX This Month? We Discuss the Largest Composites Event Happening in Atlanta Oct 30-Nov 22

October 9, 2023 Jonathan 0:21:22

On this episode, Cindy Squires and Rebekah Stacha join me to highlight CAMX 2023 taking place down in Atlanta at the end of October. CAMX is the largest, most comprehensive composites and advanced materials event in North America. It offers a robust education program with a massive exhibit hall showcasing hundreds of manufacturers, distributors, and suppliers. You…

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197: Marketing Actions To Skyrocket Your Brand In The Digital Age – Interview with Phil Masiello of CrunchGrowth

September 9, 2023 Jonathan 1:05:38

On this episode, I share an interview with Phil Masiello, the co-founder of CrunchGrowth. Phil has a long history of success in the business world. He is the founder of 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. He’s also the author of a book called Think-Engage-Thrive: Marketing Actions To Skyrocket Your…

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195: How to Get Testimonials From Your Customers With Ease

August 31, 2023 Jonathan 0:03:04

Customer testimonials are a powerful form of social proof, but collecting them can often be difficult, even for people who love doing business with you. On this episode, I’ll share a new software tool that allows you to collect text and video testimonials from your customers with no need for a developer or website hosting! …

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194: Marketing Minute – 3 Questions to Improve Your Marketing Story

August 25, 2023 Jonathan 0:05:24

On this episode, I share three questions to ask to help you create a better marketing story. This comes from the book The 10 Stories Great Leaders Tell.