the ICPA

Episode 122: Lessons on Resilience and Leadership: A Military Hero’s Story of Captivity

This week I welcome a special guest to the podcast show. Major General James L. Dozier joins me on the show to discuss his new book Finding My Pole Star: Memoir of an American hero’s life of faithful military service. December 17, 2021, marked the 40th anniversary of the kidnapping of then Brigadier General James…

Read More

Episode 120: How to Build a Remarkable Brand That Wins Loyal Customers

This week Mike Jones, author of the new book You are Remarkable: Unlock your authentic brand to win loyal customers joins me on the podcast to share some tactical advice on how to unlock your company’s brand based on your values and vision.  Remarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones…

Read More

Episode 119: How to Connect With Buyers in Today’s Complex Selling Environment

This week Mark McGraw, co-author of the new book 21st Century Prospecting The Authoritative Playbook for New Business Development joins me on the show to discuss how to connect and engage effectively with prospective buyers in today’s complex, multi-platform selling environment.  Mark is Sandler Sales Trainer and is passionate about helping salespeople and sales leaders…

Read More

Episode 118: What Business Leaders Can Learn From Sports Psychology

This week I welcome Jared Tendler on the podcast show to discuss sports psychology & the mental game, and what business leaders can learn from it.  Jared is an expert in the field of sports psychology and has worked with poker players, financial traders, PGA Tour players, MMA fighters, Pool players, and entrepreneurs from 45…

Read More

Episode 113: How to Handle Pricing During Inflation & Supply Chain Disruptions

This week Mark Stiving joins me on the show to discuss handling pricing during times of inflation and supply chain disruptions.  Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing…

Read More

Episode 111: 5 Media Secrets Proven to Amplify Your Company’s Brand

This week, we’ll be discussing how to leverage the power of the news media to amplify your company’s brand locally. These are low-cost secrets (some don’t cost a dime) for getting more exposure for your business.  My guest is Emily Richett, a former TV news reporter and now the CEO of HAPPY PR, an award-winning publicity agency…

Read More

Episode 109: Where does Gen Z Want to Work and How Do You Attract Them?

This week I welcome Casey Welch to the show. Casey is the co-founder and president of Tallo, a company that connects the next generation of talent with opportunities in the workplace.  On this episode, we’ll be discussing the worker shortage for many industries including manufacturing and trucking. Casey will be sharing some interesting data from…

Read More

Episode 106: The Art of Effective Business Communication – Interview with Dr. Howard Rankin

Communication is one of the most essential human skills, but rarely are we taught how to do it effectively. This week, I welcome Dr. Howard Rankin on the show. He is the author of the book Power Talk: The Art of Effective Communication. He’s written numerous books and has an extensive psychology and neuroscience background. His…

Read More

Episode 105: How to Manage And Protect Your Company’s Reputation Online in a Social Media World

This week, I welcome Kent Lewis to the podcast. He is the founder and CEO of Anvil, an online marketing company founded in 2000, two years after Google officially launched as a search engine. As one of the oldest search engine marketing agencies in the Pacific Northwest, and one of the most award-winning in the United States, Anvil…

Read More

Episode 102: Why Dynamic Customer Experiences Follow a Recipe for Success – Interview with Best Selling Author Michael Sherlock

This week, Michael Sherlock joins me on the show to discuss her most recent book Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success.  Don’t be fooled by the name, or the hair color. Michael Sherlock is serious about business. Before launching her global training company, Shock Your Potential, Michael…

Read More