On this episode, I share an interview with Robert Bly, author of the book The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use.
Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct-response marketing. He became a self-made multi-millionaire while still in his 30s.
Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter’s Handbook (Henry Holt), and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly “America’s top copywriter,” and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc.
In this recent book, he draws back the curtain to reveal hundreds of proven words and phrases that can help you:
- Grab the reader’s attention.
- Convey a sense of urgency.
- Communicate what’s special, different, and unique about your product.
- Boost response with proven time-tested offers.
- Arouse the reader’s curiosity.
- Overcome buyer objections.
- Announce something new.
- Move the reader emotionally.
- Create a perception of the superior product value.
- And much more.
You can learn more, by visiting bly.com.
Also, we give a shoutout to the team at Marble Masters for a great commercial – Give Up That Grout!
