On this podcast episode, I feature an interview with Elizabeth Chabe author of a new bestselling book called The Giant’s Ladder: The Science Professional’s Blueprint for Marketing Success. Her new book is a critical resource for entrepreneurs and technology professionals seeking effective marketing strategies to launch their innovations commercially.
This new book addresses the gap between innovation and commercial success, providing actionable strategies to navigate the unique challenges of marketing in the science and technology sectors.
Her work has been featured in major publications like The New York Times, Popular Science, and Fast Company. Elizabeth’s expertise offers a powerful blend of tactical skill and market foresight, and her influence is instrumental in shaping scientific product marketing.
You can learn more about Elizabeth, by visiting https://elizabethchabe.com.
