On this week’s episode, we’ll be discussing how to increase engagement, response, and ROI by harnessinghardwired human behavior and instinctive responses. I share an interview with Nancy Harhut. She is the author of the new book Using Behavioral Science in Marketing.
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This week Steven Howard joins me on the podcast show. Steven is an award-winning author of 22 leadership, business, and motivational books. We’ll be discussing a couple of his latest books. His most recent book is Humony Leadership: Mindsets, Skills, and Behaviors for Being a Successful People-Centric Leader. Humony is a created word comprising human, humanity, and harmony…
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This week Andrew Pokelwaldt joins me on the podcast again this month to tackle some common problems in your manufacturing process that can lead to quality issues.
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Last week, I attended CAMX 2022 in Anaheim, CA, and while there had the opportunity to interview a number of companies in the composites and advanced materials industry, including a few ICPA members who serve the cast marble industry. Marcos Vidal from ACS International & Dorfner stopped by my table for a quick interview and…
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This week I welcome Nick Santhanam to the show. Nick is the CEO of Fernweh Group, and the co-author of a brand new book The Titanium Economy coming out October 25th in bookstores and available for pre-order on Amazon. While Silicon Valley titans dominate the headlines nowadays, many of the fastest-growing, most profitable companies in the US are firms…
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Many entrepreneurs hope to grow a business that will one day run without them. This was the theme of Michael Gerber’s classic book the E-Myth. Too often, business owners get trapped working inside the business on all of the technical details rather than working on the outside of the business. As Gerber famously said, “Technicians suffering…
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This week, Andrew Pokelwaldt, the director of certifications & training with the ACMA joins me to discuss what buyers at every company need to know when making the best decisions on material substitutions – whether it be resins, initiators, or gelcoats. POLYCON 2022 is right around the corner. This 3-day convention will be PACKED FULL…
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On this episode, Amanda Read of Read Mobile Marketing joins me on the show to discuss mobile advertising strategies that small businesses can use to create better engagement and drive more sales.
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This week on the podcast show I feature a recent interview with Stu Heineck, bestselling author of How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth. Stu is a Hall-of-Fame-nominated marketer, and Wall Street Journal cartoonist and has authored other bestselling books including one of my favorites How to Get a Meeting with Anyone. …
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This week I welcome Megan Multanen, one of the founders of Women in the Composites Industry. Megan is the co-CEO at Bestbath based in Caldwell, Idaho. The rapid growth of composites holds great promise for many current and emerging market segments. Members of Women in the Composites Industry are an integral part of a fast-growing and committed network of women that…
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