On this episode, Carlos Alvarenga joins me for a discussion on how great communicators are so effective. He is the author of a brand new book called The Rules of Persuasion: How the World’s Greatest Communicators Convince, Inspire, Lead—and, Sometimes, Deceive.
His new book not only explains exactly how persuasion works in all forms of human communication but also presents a clear and effective model you can use to put the chemistry of persuasion to work for you.
