This week Mark McGraw, co-author of the new book 21st Century Prospecting The Authoritative Playbook for New Business Development joins me on the show to discuss how to connect and engage effectively with prospective buyers in today’s complex, multi-platform selling environment.
Mark is Sandler Sales Trainer and is passionate about helping salespeople and sales leaders achieve their very best through sales training, coaching, and mastery of the sales process.
You can learn more about Mark’s book and download a free chapter at https://www.sandler.com/resources/sandler-books/21st-century-prospecting-3/.
